humbabba.com

// full-stack developer

Charles Gray

Media veteran building intelligent, scalable web solutions at the intersection of modern development and artificial intelligence. 10+ years shipping products across digital media, broadcasting, and enterprise.

// human + machine

AI is my force multiplier

I don’t just use AI tools: I integrate them into every layer of my workflow, from first concept to final deploy.

Code development

AI-assisted pair programming is my default workflow, which lets me prototype and ship faster without sacrificing code quality. LLMs help architect solutions, generate boilerplate, debug complex systems, and refactor legacy code.

Content generation

From ad copy to long-form editorial, I leverage generative AI to draft, iterate, and polish content at scale. My background in journalism ensures the human voice always stays in control.

Image & visual

I use AI image generation and manipulation for rapid prototyping, branded visuals, and production assets — turning prompts into polished graphics without waiting on a design queue.

API integration

Extensive hands-on experience building with the APIs for Claude, Gemini, and ChatGPT, from prompt engineering and function calling to embedding AI capabilities directly into production applications.

// about

Developer. Builder. Problem solver.

Full-stack developer with a deep background in local news and digital publishing. Skilled in frontend and backend development, with a focus on user-centric design and data-driven improvement.

Leadership roles at WestStar Multimedia, TEGNA, and Raycom Media, with a proven track record of delivering scalable, high-quality solutions.

10+Years
B&CAll-Star
CUColumbia

// stack

Tools & technologies

Languages

PHP/LaravelJavaScriptSQLPythonGoogle Apps ScriptRuby/Rails

Frontend

HTMLTailwind CSSRESTAJAXJSON

Platforms & CMS

WordPressSharePointCaspiobeehiivKitIterable

AI & Integration

Model Context Protocol (MCP)LLM APIs (OpenAIAnthropicGoogle)third-party API integration

Build & Dev Tools

PHPStormGitGitHubGitLabWebpackLaravel MixnpmComposer

Design

PhotoshopGIMP

Databases

MySQLSQL Server

// career.log

Experience

2018 – Present

Web Developer/Platform Specialist

WestStar Multimedia Entertainment · Phoenix, AZ

  • Designed and deployed back-office Laravel apps: newsletter builder, affiliate portal, and digital ad tracker
  • Integrated third-party APIs and migrated newsletter signups across multiple ESPs
  • Built the custom WordPress theme for Komando.com
2017 – 2018

Freelance developer

Phoenix, AZ

  • Built a web database app for Choice Hotels’ call-forwarding program, servicing thousands of locations
  • Led the complete redesign and relaunch of azpbs.org for KAET
  • Designed and deployed boundangels.net for a memorial scholarship
2014 – 2017

EP / developer, digital content ops

KPNX-TV (TEGNA) · Phoenix, AZ

  • Created KPNX’s digital identity, launching the 12 News app and 12news.com
  • Led development of internal tools and consumer-facing digital products
  • Deployed Lakana Endplay CMS with custom JavaScript plugins
2008 – 2013

Director of digital content

Raycom Media · Montgomery, AL

  • Directed digital content across Raycom’s nationwide portfolio of TV stations
  • Standardized best practices, editorial direction, and social media analytics
  • Recognized as a 2012 Digital All-Star by Broadcasting & Cable

// credentials

Education

🎓

B.A., English literature

Columbia University · New York, NY

// connect

Let’s build something.

Ready to ship faster with an AI-augmented developer? Contact me.

Check out my recent work: